Knowing your customer is the key to success

Happy and loyal customers are made by offering them meaningful, easy to use and beautiful services. In order to create value for your customers, you need to know who they are, what they think, feel and do.

Design Ninja is your partner, when your goal is to create amazing service experiences. When you want to find out what your customers really need and want, what are their current pains and gains and how to design services that meet their needs.

Why Design Ninja?

I am a creative problem solver who turns complex matters into simple ones. I am fast, efficient and can easily find the essential in the project. I have over 13 years of experience in service design, UX design as well as design management in both international and domestic projects with big and small companies.

With Design Ninja as your service designer, you will have happy and satisfied customers and also save money while streamlining your processes.

Have a project in mind? Let’s talk and create something amazing together.

Whether you need to:

  • Create a totally new service from scratch
  • Bring customer insights and re-design your existing service
  • Streamline your processes from the customer’s and the business’ perspective
  • Create services for your own staff
  • Create a concept and an interactive prototype to test your service idea with your users
  • Whether the service is mobile, web or something else

Please feel free to contact me and let’s make your services rock!


Jenni Saarenpää
Service designer/UX designer/CEO and Founder of Design Ninja Creative Ltd

Work history

Over 13 years in the business
Established Design Ninja Creative at 2013
See more, LinkedIn


Master of Science: Information processing science
Bachelor of Culture and Arts: Visual communication

I am at my best when

Concepting from scratch
Finding out the customer journey
Ideating and quick prototyping